Objitec Business Metrics & Progress Report June 2017
A warm welcome to the June 2017 business update, which is very late thanks to a hectic summer! As usual… We make these reports public in case you would like to comment or have any advice you’d like to share with us. All comments are welcome at the end of the post.
Google Analytics and Google Search Console
The following link is a reminder of the sites that we manage as part of the Objitec company.
Here is the Google Analytics report for June. Recently we added a couple more sites to the analytics, namely online-booking-system.net a one page marketing site and we also added our admin app a separate application for administering PlanIt-BookIt.
I guess the main thing to comment on here is the big increase in traffic to PlanIt-BookIt itself. This will be due to a new and rather large customer beginning to trial PlanIt-BookIt to manage their court bookings, events and membership.
Metrics
The following table shows our latest measurements.
| METRIC | May 2017 |
June 2017 |
COMMENT |
|---|---|---|---|
| CloudApp Traffic | 95 | 82 | No complaints from customers |
| Objitec Traffic | 9 | 14 | No effort, no keyword focused content |
| One Pager Traffic | – | – | Wasn’t been tracked at this point |
| PlanItAdmin Traffic | 0 | 23 | Newly added |
| PlanIt-BookIt Traffic | 192 | 236 | No effort |
| PlanIt-BookIt App Traffic | 1955 | 3349 | New customers |
| Sign-up Page Traffic | 7 | 9 | Relatively stable |
| @planitbookit Tweets | 83 | 84 | No effort |
| @planitbookit Following | 69 | 72 | Slight increase |
| @planitbookit Followers | 67 | 71 | Slight increase |
| @objitec Tweets | 58 | 66 | This monthly report gets tweeted |
| @objitec Following | 28 | 24 | Tidied up |
| @objitec Followers | 24 | 26 | Little effort |
| Comments across all sites | 0 | 0 | Need to add some quality articles |
| Customers | 10 | 10 | No change, but do have a new trial |
| PlanIt-BookIt Facebook Likes | 5 | 5 | Mainly a placeholder for now |
| Objitec Facebook Likes | 2 | 2 | Mainly a placeholder for now |
New Customer Trialling PlanIt-BookIt
This month Pontefract Squash and Leisure started trialling PlanIt-BookIt. This was excellent news for us as Pontefract to squash is like Wimbledon to tennis. They have produced two world ranked number one players and they have many professional squash players coming through their doors on a daily basis for the top level coaching that they offer on site.
The trial took a lot of effort to get working just right. This was mainly because a) Ponte is so large with over 1000 members and b) due to the fact that you don’t actually have to be a member to play at Ponte. They offer a pay and play facility. Payments are built into PlanIt-BookIt but that said we’d never actually implemented them on a court booking basis. So we had a little bit of work ensuring payments was all working correctly.
Court Release
Other changes we made included how courts are released. Generally we release courts on a court by court basis at the exact time of the court and a week or two in advance depending on the requirements of the customer. Ponte requested an additional 15 minutes to enable people who book the same court regularly to be able to book just before going on court.
Mandatory Fields
This month we also made the mandatory fields on sign-up a little bit clearer by displaying them with a red error type border which clears upon completion.
Registered Contact / Member
Prior to Pontefract all of our customers were member only establishments. So we made a small naming change to the naming on our booking modal from Member to Registered Contact / Member.
Fitness Class Prototype
Pontefract also have a full gym and fitness classes, so this month we created a prototype for how fitness class bookings might work…
