Objitec Business Metrics & Progress Report July 2016
A warm welcome to the New Look July 2016 Objitec business metrics and progress report. We make these reports public so that others can learn, comment on, or even advise us on where to improve. All comments are welcome at the end of the post.
Google Analytics And Google Search Console
The following link is a reminder of the sites that we manage as part of the Objitec company.
Once again little effort on content marketing this month, however we intend to ramp our marketing efforts up sometime after the summer holidays, so watch this space. Our google analytics traffic report is detailed below.
The following table shows our latest measurements.
|Objitec Traffic||26||39||Back up slightly again|
|Online Booking System Traffic||90||107||Slight increase|
|PlanIt-BookIt Traffic||169||116||31% drop. But no effort on this site lately|
|@planitbookit Tweets||27||27||Little effort this month.|
|@planitbookit Following||126||126||Little effort this month.|
|@planitbookit Followers||30||33||Little effort this month.|
|@objitec Tweets||13||30||Did a little bit of tweeting this month!|
|@objitec Following||4||5||Need to follow more folk|
|@objitec Followers||5||6||Need to follow more folk|
|Comments across all sites||0||0||Need to add some quality articles|
|Customers||7||7||Gained a new one and one didn’t sign after trial period|
|PlanIt-BookIt Facebook Likes||5||5||Not promoted this FB page yet.|
|Objitec Facebook Likes||2||2||Not promoted this FB page yet.|
Our New Look Site
As you may have noticed we have changed the look of this web site. The new look incorporates our new company logo. Hope you like it. All feedback welcome in the comments section below.
Direct Debit Payments
So far we are very pleased with the service that we are getting from gocardless. Monthly payments are now going directly into our bank account and the gocardless dashboard is very informative. Plus you get emails informing you of exactly when a payment has been made. All this and with a much better rate than PayPal.
A number of behind the scenes development activities were undertaken on PlanIt-BookIt admin this month, including
- a different way for managing the downloads of members, contacts and invoices.
- logging any exceptions in our audit database table
- Added a new recipient column to the database
- Allowing zero priced membership types
In the admin section of the system we had a request from a customer to enable emails to selected individuals rather than just groups. Done! You can now select one or more individuals to send your communication to…
Also we enabled club bookings such as competitions or coaching sessions to be created directly from withing the admin module. Prior to this change we were making these entries on behalf of our customers directly in the system.
Squash coaches who were using the system to book courts in order to coach their students were complaining about the restriction in the system in terms of it only allowing one booking per person per day. We removed this restriction for all coaches.
This month we got the costing module finished to a point where we were able to demo it to our customer.
We entered some real costing data for a kitchen cabinet and then resized the cabinets. All costs were as expected.
As a result our customer was really pleased with what we had done and except for a number of minor changes are looking to go live sometime in September, after the school holidays.
We are very aware that we need to focus more on marketing our products and services. We haven’t done much in this area yet for two reasons…
- We’ve had so much development work to do for our existing customers which will also be good for the future of our products
- We all love coding a little too much!
However that said we’ve decided that we are going to ramp up our marketing efforts, probably starting sometime in September, given lots of summer holidays are planned for August.
As a first step we’ve been looking at using email marketing clients. We had a quick look at the following:
I quite liked the look of SendLane but for now we are going to go with Mailchimp as it’s free up until the point that you have 1000 subscribers. After that point we can reassess.
We’ve also toyed with the idea of creating our own. Because at the end of the day it’s just software and that’s what we’re great at!
We went live with one new customer this month but we also had a customer that didn’t want to proceed beyond our trial period. We asked for feedback as to why but none was given. I guess you can’t win them all!