A warm welcome to the February 2016 Objitec business metrics and progress report.
We make these reports public so that others can learn, comment on, or even advise us on where to improve. All comments are welcome at the end of the post.
Google Analytics And Google Search Console
As a reminder the sites that we manage as part of the Objitec company include…
objitec.com : This site, used for tracking metrics and other company related activities. Will provide links to all company products and activities.
online-booking-system.net : For marketing only and for now will just be one or two pages that direct traffic to planit-bookit.com.
planit-bookit.com : Main product page. Incorporates all the different business sectors in which PlanIt-BookIt is implemented or would like to be established in. Aim is to drive content to this site via well written and researched articles that are relevant to the sector in which bookings could or would be made.
There were no new articles published on PlanIt-BookIt this month as we focused more on making the site look even more professional than it already does. The new changes to the site are expected to go live in the next few days. So watch this space for more information in next months report.
The analytics traffic is still mainly trending the right way. This sites traffic has returned back to the levels we were seeing back in December. Online-booking-system.net’s traffic is down but is of little concern at the moment as most of the traffic to this site was coming from dodgy links anyway.
The core marketing site PlanIt-BookIt has seen another healthy increase in traffic. Almost doubling for a second month in a row!
The PlanIt-BookIt application is as healthy as you’d expect with 1,208 monthly sessions. We should expect this number to increase as we bring on more customers to the product.
Continuing with the metrics that we initiated last month in order to track progress. The following table shows our latest measurements…
|Metric||Jan 2016||Feb 2016||Comment|
|Objitec Traffic||13||25||Only includes this monthly report so not expecting much|
|Online Booking System Traffic||301||42||Traffic stabilizing after many initial dodgy links|
|PlanIt-BookIt Traffic||62||123||A 98% increase in traffic to our core promotional site which is excellent.|
|Published PlanIt-BookIt Posts||4||4||Effort was focused on site improvement this month|
|@planitbookit Tweets||2||17||Some small effort in terms of tweeting this month.|
|@planitbookit Following||3||110||Followed 10 squash related folk a day for first 11 days in the month. Decided to improve the site itself before following more.|
|@planitbookit Followers||3||16||Not as many followed back as we would have liked.|
|@objitec Tweets||8||8||Not focused on objitec twitter account|
|@objitec Following||4||4||Not focused on objitec twitter account|
|@objitec Followers||4||4||Not focused on objitec twitter account|
|PlanIt-BookIt Page Comments||0||0||Need to keep focusing on quality articles|
|Customers||2||3||A new equestrian customer signed up via the web site.|
|PlanIt-BookIt Facebook Posts||6||20||Some small effort early in the month.|
|PlanIt-BookIt Facebook Likes||5||5||Not promoted this FB page yet.|
|Objitec Facebook Posts||8||10||Only publishing this report on FB for now.|
|Objitec Facebook Likes||1||2||Not too important this one yet.|
The small effort in social media (PlanIt-bookIt twitter account and Facebook page) at the start of the month has had a positive effect on these numbers.
Plus great that a new customer has signed up.
We did quite a lot of new development effort on the admin module this month. Including adding an option to download a membership list to Excel. We also added an ability for attachments to be uploaded and sent out with any member correspondence.
There is a also a new documentation and notes section within the admin module. Administrators can upload documents that are specific to the club or business. Such as a legal document for example – these can only be viewed by administrators. Also documents that need to be shared by all members can be uploaded by the administrator and then viewed by individual members from the main PlanIt-BookIt system. So a sports club could upload a league table or competition results for all to view.
We have also added a notes section if as an administrator you just want to record some quick notes about your club or business.
We’ve added some details to the help about how the ranking system works for customers who have the ranking system enabled.
And this month we also improved the search system in members directory – If you searched for someone’s full name it wouldn’t bring back any results unless their display name matched their full name. This has now been fully resolved.
One of the biggest development efforts this month is that members can now renew their membership directly online using PayPal. PayPal charge 3.4% of the transaction fee plus 20p to the club or business owner. A reminder is displayed in the system when membership is close to renewal.
After lots of experimentation and trials we decided that the pricing pages available to us via WordPress themes or plugins were just not good enough for our requirements. For that reason we decided to build our own. This was a completely new stand alone app that we built – with the apps sole purpose to enable new customers to sign-up for PlanIt-BookIt.
Our pricing page is dynamically generated from a pricing table we store in the database and it can have one through to a maximum of four pricing columns. Prices and features can be displayed in (GBP and English) or (USD and American English).
The application dynamically re-sizes itself to accommodate the number of pricing columns and features available and it also dynamically re-sizes itself depending on the screen display size of the device it has been run from. Hopefully it will result in even more customer sign-ups!
The other clever piece of this system is that it uses the users ip address to determine if they are from the UK or not. Non UK users get the American Dollars page displayed to them. Two currencies should be adequate for our needs.
If you business or organization takes bookings or offers memberships and you would like to trial our software free for two months then please visit PlanIt-BookIt to sign up. Thanks!
On Tue 21st of February we had another equestrian center sign up with us. We’re also in discussions with two other business who are interested in using our software.